Everything enters through the eyes. For marketing experts, what a customer sees in a store makes him or her want to buy. That is why showcase is a very important tool when doing business.
According to market studies, the display case is a small reflection of a business. If the showcase is dirty and ugly, you immediately think that the interior is the same.
If it is elegant and beautiful, well presented, what is thought is that the interior must be similar and that it has branded products. Usually, this work is assigned to a decorating professional
showcases, just as the design of the advertising is delivered to a specialized agency.
Products of the store
The first thing that the client must recognize is what type of establishment is located and what is sold there, which is achieved by exhibiting products that are inside the store . It is useless to expose items that are not available, are not sold or lack a relationship with the business.
Style match
The showcase should synthesize and reflect the characteristics of the establishment. If the store is distinguished by selling at very low prices, put the prices clearly visible. If on the other hand it is characterized by offering luxury items, try to show an image of greater elegance and leave the prices in the background or do not include them in the shop window.
Simplicity
Obviously, there is not enough space to include all the products in the store. Therefore, a selection of the most representative items or those that are on offer must be made. This selection should not be too wide, so as not to overload the storefront. Sale sales and balance sales are exceptional situations in which it may be interesting to show as many products as possible.
If you want help choosing a showcase, do not hesitate to contact us, we are here to help you.